Design a killer booth for tradeshow

Advancement in technology has made it much easier to create your own trade show graphics. However, it’s easy to get lost in the technology & innovation and lose sight of the basics while you are at creating your trade show display. And, you’d like to know that when it comes to creating a trade show display, it is still the traditional spell that works the best: your images and messages should be simple and your layouts clean.

Mentioned below are five basic elements and tips that every trade show display should include in order to create an effective trade show display.

In order:

1. Visual Headline
2. Description
3. Company name & Logo
4. Website

1. Select your trade-show graphics carefully

Select a graphics that both tells and sells. Simple, bold and clear images are the most effective way to creating a memorable canvas for your selling story. Ornate, involved, mysterious and confusing art and graphics may be great to look at but can be distracting and much less effective as a backdrop for your trade show message.

Tip: Select simple single images. You may want to use many images to tell a complicated story, but often, a single simple image tells a story deeper than a thousand shallow ones. If you are in the market for trade show graphics, there are several services that offer simple searches and reasonably priced photos and illustrations that may be used in creating trade show display graphics.

2. Create a simple and easy to remember headline.

Choose your words carefully, and keep the headline for your trade show display simple, clear, catchy and short!

People who did not plan to visit the show will simply walk past your booth. They may, at best, give your display a passing glance. And believe it or not, this is often your only chance to grab them. If your trade show display has a carefully thought out and compelling headline, they may choose to take an extra moment and learn a little more about your company.

The shorter your headline, the larger it can appear on your trade show display. The larger it is on your trade show display the larger is your chance of capturing your potential audience. Even a small table top display with a short bold message can be seen from several yards away.

Your choice of typeface is also important. With thousands to choose from, the task of selecting the right one can seem quite daunting.

Tip: Choose a simple and easy to read typeface. Next time you’re at a trade show, take notice of the displays produced by large companies. Not necessarily large booths, but even table top displays produced by large and successful companies consistently use simple bold graphics. You can and should do the same.

3. Careful: You are now writing your description.

We know it's tempting to write a description for your trade show display that explains everything you want your customer to know about your product or service, but stop. Don’t!

Most trade show attendees will not want to spend much time reading about your company, As much as you would like them to. If the headline and graphic of your trade show display captured their attention, they may want to read a sentence or two at most. Keep your sentences short and choppy. Make each word count.

Tip:

• Use bullet points
• Keep your messages short
• Don’t get too technical
• Less is more

If you have access to a copywriter, use one. If not, ask friends, a school teacher, and/or someone not connected to your business to review your trade show display description. You will be amazed how at how much you can learn.

IGMCreativeGroup.com is an advertising agency, online marketing and web development firm, which offers simple brand building solutions within a conservative budget without the traditional elaborateness. We help launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Email Marketing for your trade Show

From the daily onslaught of email spams and newsletters filling inboxes, you would think that email marketing is losing its punch. Email marketing is not dead, but a thriving medium for business today.

Recently, I developed an email newsletter marketing campaign for a company. The results exceeded the expectations of everyone involved. This campaign employed an email newsletter subscription with an offline "magic box". This box was intended to collect and warm the leads for the sales force. Instead of warming the leads, the campaign closed the sale without contact from the sales rep and increased sales over 30%.

Business today is finding email marketing with newsletters attractive for several reasons:

The cost of sending a direct mail piece by postal service runs over a dollar, email marketing can cost pennies.

A one percent response rate from direct mail is considered terrific. An email marketing campaign can have a five to ten percent response rate.

According to DoubleClick's Email Consumer Study, over 78% of online shoppers have purchased because of permission-based emails and 59% of email recipients have bought in a retail store as a result of a merchant email.

The benefits of email marketing range from increased sales and lead generation to stronger brand awareness and improved customer relationships.

• If you operate a booth at a tradeshow, and you collect business cards from people who visit the booth, send them a personal, one-to-one email replete with sales pitch and a link to your email subscriber form, so you can stay in regular contact. Give them a link to a landing page on your website with a valuable whitepaper, which also contains a link to your newsletter. Insert full page advertisements on your whitepaper that point back to your newsletter signup form.

• Maintain contacts, but categorize them appropriately. A “lead” that you met at a tradeshow is someone you can keep in your CRM to contact some day (“Hi Bob, we met at the Acme Widgets Show. If you’ve still got a need for enterprise Acme monitoring services, our company just introduced…”). But that “lead” is NOT someone you can add to a big marketing mailing list. If they receive mass email from you out of the blue, they’ll report you for spamming.

• If you operate a tradeshow booth and the tradeshow host offers to give you an email list of all attendees do not import it into your mass marketing list. You could send them personal, one-to-one messages before the event (from your own email program, not en masse from an email marketing service), inviting them to your booth. Yes, that’s a royal pain in the you-know-what. The tradeshow organizer should be sending emails for you as recipients will probably recognize them better.

• On rare occasions, we’ve seen tradeshow organizers include opt-in checkboxes, where attendees can request emails from exhibitors at the show. On confirmation, send a mass email ASAP. If you just add this “opt-in list” to your general marketing list, and these attendees get your Quarterly Newsletter out of the blue, they’ll probably report you for spamming.

• If you collect email addresses while exhibiting at a tradeshow, consider keeping that as a separate list, or flagging them in your master database. That way, you can see who came from where, and isolate any email delivery problems by “source of list” if you need to. Responsible email marketers randomly decide to import a list of people their sales team met at a tradeshow. Those tradeshow attendees forget who you are, or receive an email they don’t think is relevant, and report the company for spamming. If they can’t delete all those tradeshow attendees from their list, their entire list is basically tainted.

• Fish bowls are a bad, bad idea. For adding emails to your list, that is. When collecting business cards in a fishbowl at your booth, avoid subscribing the email addresses to your e-marketing list. You can crack-berry those people and ask them if they want to subscribe for email marketing. Just make sure you send your first email marketing campaign to these people soon after the event, and be sure to refer to the tradeshow in that first email to them (“Hi Jane, thanks for visiting our booth at the Acme Tradeshow…”).

IGMCreativeGroup.com is an advertising agency, online marketing and web development firm, which offers simple brand building solutions within a conservative budget without the traditional elaborateness. We help launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Hottest Trade Show Trends

Social Media

With more businesses relying on various forms of social media then ever before, tradeshow marketing through this media has seen explosive growth. While Facebook continues to be a tremendous favorite with companies of all size, newer social media venues such as Foursquare and Twitter are becoming influential ways to market booth attractions. Viral advertising, blogs and podcasts will be used in new and more innovative ways as advertisers and savvy business owners micro-target their specific demographics.

One way in which social media will expand its place in the tradeshow marketing arena is by using interactive activities that promote brand loyalty. Incentives and genuine dialogue between businesses and their customers will help to create complete communities of loyal followers that will leverage social media sites into new platforms for convention marketing.

Using Social Media Before, During and After The Tradeshow

Facebook is the most popular form of social media currently being used for trade show marketing. This omnipresent social media platform has more members than the population of the United States. You can generate an immediate buzz by creating a company Facebook page and announcing your appearance at upcoming tradeshows. The beauty is in its simplicity – you’ll soon discover that your interested clients will become your marketing platform by posting comments and forwarding your information to others.

Blogs are another form of interactive social media that encourage dialogue that can contain incoming and outgoing links from your blog to other sites. This simple form of communication with your customers can immediately expand the reach of your convention marketing dollars at no additional cost to you.

YouTube can also help to create interest if you are offering a new product or service create a demonstration video that can be used as a teaser to draw potential visitors to your booth to learn more.

Post audio or video clips from the tradeshow floor on Facebook and/or YouTube. Choose short sound bites or brief videos that will encourage customers to visit your booth to check out the interesting tradeshow attractions you've given them a glimpse of online. Let potential clients know you have experts on hand to answer questions and entice them with booth attractions that make your booth a "must" as they navigate the convention floor.

Offer anyone who mentions your YouTube video or Facebook page or who comments on one of your threads an incentive when they stop by your tradeshow booth. It could be a personalized consultation, an extra gift, or any other enticement that makes them feel like they've earned something extra simply by following your Facebook updates.

Did you know that more than half of all event planners and tradeshow experts now use Twitter updates to keep interest high throughout an event? If you're going to be doing specific product demonstrations throughout the day, tweet your followers to give them a heads up when something is about to happen so they won't miss a thing.

Partnering via hyperlinks with other, non-competitor companies, that will also be in attendance at the convention is yet another great way to reach untapped prospects with your tradeshow marketing.

After you've packed up the products that you have just showcased and are headed back to the office, you can cement new relationships with anyone who visited your tradeshow booth by following up on your tradeshow marketing through social media. Send out a quick "thanks for stopping by" message via Twitter or post an update on Facebook that mentions the success of your booth. Post a brief, follow-up questionnaire to gauge how people responded to your products, services and the tradeshow attractions that you used to generate increased traffic. With this feedback, your staff can gain valuable insight that you can use to determine the results of your recent show. And of course, remind your new contacts to visit your website for product news and updates any time!

Go Green

Another trend that's already seeing enormous returns is green tradeshow marketing. These efforts will appeal to your prospects with environmental and ecological concerns. As consumer and business confidence continues to rise, businesses will cement customer loyalty by touting their own role in creating a better world through green tradeshow marketing.

Using green tradeshow materials and attractions such as eco-friendly gifts like solar powered pedometers or biodegradable pens will enhance your business' image. Whether companies are looking for promotional items that are organic, green, or recycled, the response from appreciative consumers is sure to be positive. Demonstrating proper stewardship of natural resources and an awareness of the importance of green living will enhance tradeshow marketing efforts and a company's image.

Add a Regional Appeal to Your Show Attendance

Tradeshow experts have noticed that the most promising promotional products and tradeshow attractions seem to be those that use an interesting blend of universal and regional facets. It is believed that more tradeshow marketing dollars will be spent in 2011 on promotional items and convention marketing efforts that are regional in nature.

Consumers are responding well to green products and culturally conscious initiatives while appreciating the distinctive touch of gifts or promotions that are powerful reminders of the region. The combination may be tricky, but a skillful touch and some careful thought as to how to embrace the distinctive region of each tradeshow venue can generate gold star results in tradeshow marketing.

The Gaming Advantage

While most companies aren't going to design their own online video game, many businesses are jumping on the game playing bandwagon. Whether you decide to offer scratch-off cards as promotional giveaways or develop a buyer incentive program that requires some sort of game play these types of tradeshow attraction offer interactive participation that offers a bigger-payoff.

Lets face it educating potential customers and holding their interest at tradeshows is challenging. The smart convention marketing planner is the one who will make learning about their company's products and services rewarding and fun with booth attractions that feature game play.

IGMCreativeGroup.com is an advertising agency, online marketing and web development firm, offering simple brand building solutions within a conservative budget without the traditional elaborateness. We help launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

'A local creative group with all the services you need!'

'A local creative group with all the services you need!'

IGM Creative Group - Advertising Agency - Web, Print, Marketing in NJ

IGM Creative Group - Advertising Agency - Web, Print, Marketing in NJ

Make The Most of your Pay Per Click Marketing Strategies

Online business expansion is achievable only if you use the appropriate strategies. Having an online business can be as simple as promoting an affiliate link or as complicated as building a website. Pay per Click advertising is one such tool that enhances the visibility of a website online as well as draws customers to your business. A few points to keep in mind for pay per click advertising -

Research keywords – Keywords are a core essence of a website and a great tool to get on to search engines. Wordtracker.com has a free keyword research tool for your benefit. You must know as to which keywords, long or short, are most apt to use in your marketing strategy.

PPC Campaigns - .This is essential as each time a person clicks you pay for it. So in order to get users what they want, make sure your ad has all the necessary information required in display in order to avoid confusion.

Select a price – You must settle in for a price that is acceptable and feasible to both parties. Nothing too high as each clicks has a price attached to it. So random clicking by unaware customers would lead to additional expenditure

Review –Regular revision and reviewing of your PPC campaign and strategies will let you know your progress. You can adjust your pricing and keyword phrases in accordance to your status. Make it an aim to be set on to the first page in order to get considerable viewers for your ads

In case keywords do not show impressions, take it as a sign to increase the bid. Keywords that are less popular may take their time to work magic, so be patient. Marketing your site through pay per click advertising is very beneficial in terms of drawing only your specific target audience.


If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, IGM Creative Group is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Marketing Your Brand with a mobile friendly website: Effective Formulas for Marketing Directors

The iPhone brings in a sense of sheer swiftness during web browsing and phone navigation. The video clearly demonstrates how the iPhone can flip and expand Web pages. It speedily displays the Web page at a glance or zooms in to make the text entirely suited to your interests. In one sense, since the iPhone uses Safari, Web designers shouldn't have to do anything special to create a Web page that will work on the iPhone.

But the essence here is to get your page to be as vibrant as possible with the use of extensive graphics!

While approaching such a task, it becomes necessary to define your target audience and their expectations. The best sites take into account the type of device the page is being viewed on, including the resolution, color options, and available functions.

General Guidelines for Building a Site for iPhones

Test on as many devices as you can
Demonstrate the appearance of the web page appearance on an iPhone. While there are some emulators out there, they really don't give you the same feel as trying to navigate through a Web site on the tiny little screen.

Make your pages degrade gracefully.
While writing for Flash-enabled, wide screen browsers, it is vital to showcase all critical information to a small screen that can't handle any special features (like cookies, Ajax, Flash, JavaScript, etc.). Anything beyond XHTML Basic will be beyond some cell phones.

Build a wireless specific page - and make it easy to find
Each specific page for your cell phone and wireless customers must be well marketed and made available. In order to gain traffic, put the link to the wireless page at the top of your document, and then, hide that link from non-handheld devices using the handheld media type. After all, most of the cell-phone users would visit your wireless page. So in order to keep visitors glued to your page ensure you have a wireless link.

Web Page Layout for iPhones

Writing pages for the iPhone market has a great advantage in that you don't have to make any changes if you don't want to. Another beneficial aspect lies in the iPhone used Safari wherein the quality of your page on a cell phone is doubled in comparison to a computer. Here are a few points to help you make browsing for customers more efficient:

• Remember that the screen is tiny. The iPhone will compress all columns down into the tiny window, and this can make them very hard to read without zooming. Most iPhone users are familiar with zooming although reading a page in one standard way is more preferable.

• Divide pages into smaller chunks. Always separate your pages to be content specific in order to avoid boredom for users.

Links and Navigation on iPhones

• The shorter the URLs are, the better. In order to make customers comfortable and less-irritated with page browsing, keeping a short URL is the key.

• But long link text is easier to tap. During web page browsing or reading, users come across a host of link texts. However on a cell phone it becomes difficult to coick on the desired link. Hence, keeping a link of 4-5 words helps the user reach to the desired page immediately and easily.

• Don't put your navigation at the very top of the screen. Tips for Images on iPhones

• The images must be small. Yes, the iPhone can zoom and unzoom in on images, but the smaller they are, in both dimensions and download time, the happier your wireless customers will be. Optimizing images is always a good idea, but for cell phone pages, it's critical.

• Images must download quickly. Images take up a lot of space on Web pages when you're viewing them from an iPhone. And while they are often very nice and make the pages look better when viewed on a full-screen Web browser, they often get in the way on a mobile device.

• Don't put large images at the top of the page. The disadvantage of using large images is that it takes a lot of time to load up on display. This is often repeated on most web pages. Make it a point to avoid displaying large images in order to keep your users interested in your page.

Aspects to Avoid in iPhone designs to make it user-friendly

A mobile friendly page must be clean and clearly defined in order for users to visit it often. As I mentioned earlier, if you really want to have these on your page, you can, but make sure that the site works without them.

• Flash - most cell phones do not support Flash, so it's not a good idea to include it on your wireless pages.

• Cookies - most cell phones have no cookie support. iPhones do have cookie support.

• Frames - even if the browser supports them, think about the dimensions of the screen. Frames just don't work on mobile devices - they're very difficult or impossible to read.

• Tables - Don't use tables for layout on a mobile page. And try to avoid tables in general. They aren't supported on every cellphone (although iPhones and other smartphones support them) and you can end up with strange results.

• Nested tables - if you must use a table, make sure not to nest it in another table. These are difficult for desktop browsers to support, and at best make the page load more slowly.

• Absolute measures - in other words, don't define the dimensions of objects in absolute sizes (like pixels, millimeters, or inches). If you define something as 100px wide, on one mobile device that might be half the screen and on another it might be two times the width. Relative sizes (like ems and percentages) work best.

• Fonts - don't assume that any of the fonts you're used to having access to will be available on the cell phones.

Web pages that display mobile devices with WiFi and cell phone access to the internet rake in large amount of customers. Here we give you an entire designing technique for mobile devices like iPhones, other smartphones, cellphones, PDAs, and even palm-sized computers. Along with it you also learn the art of marketing your web pages over the internet in order to gain more customers

There are four basic rules to create a good site for a palm sized device:

1. Stick to basic HTML tags such as: p, br, b, i, pre, headers (h1-6), blockquote, center, ul, ol, li, images, and simple tables

2. Avoid frames, layers, imagemaps, plugins, Javascript, Java, and CSS*

3. Keep your layout small, and avoid clutter

4. Be aware of how graphics are displayed

Graphics

Graphics are tricky on many mobile devices. Most mobile browsers support images, but some are not in color, and they often have lower resolution than a personal computer.

Then there is the size. Many mobile devices have a screen width and height of about 150x150 pixels. iPhones and other smartphones are larger, but still smaller than a standard monitor. Many devices will resize your images to fit that small screen, which can result in really ugly images. And even if they don't resize, if they are too much larger than the screen, they'll be hard for your readers to view.

HTML

Many (non-smartphone) mobile devices support a limited version of HTML 3.2. If you stick with basic layout and formatting tags, you'll create a better site for your mobile readers.

Content

Content is where your mobile page will succeed or fail. Balancing out your content to be enough to satisfy your customers and easy to download is the key. Equip your site with all necessary information and technical graphics to make it look appealing to users as well as knowledgeable.

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, IGM Creative Group is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Mobile Internet Conversion: A Marketing Directors perspective

As the internet is accessed widely by consumers from cell phones and other mobile devices, web developers and designers must develop the necessary marketing techniques to accommodate this growing audience. Mobile websites are generally scaled-down versions of an existing dynamic website. In order to promote your website effectively online, one must learn the necessary aspects that should be displayed on the site as well as those to be eliminated. According to "Mobile Web Design Trends for 2009" by Steven Snell, "Because of the lack of space on the screen, it's important for visitors to have access to what is most crucial and as little else as possible."

1 - Navigate to your website on the internet to attract potential customers. Note all the graphics, pages, links and multimedia files on the site, as well as the download speed.

2 – Design the website content to suit viewers’ expectations. Place all necessary information needed for the users. This in turn brings in better prospects for the site.

3 - Use the Skweezer.com mobile simulator to view a mobile optimized version of the current website to get an idea of what to eliminate. Type in the complete website address and click the "Search" button to convert the current site.

4 – Image options must be available as users have different preferences. At the very bottom footer of the screen, click "Show Images" or "Hide Images" to view both options for the site.

5 - Create a new website in Dreamweaver or another website editor at 240 x 320 pixels. Use the mobile optimized view of the current site as a template to create headers and text for the mobile version.

6 - Use graphics in a discreet manner. The design should support effective viewing and browsing for users.

7 - Save the mobile website and use an FTP account to upload and publish the site to a server. Using a sub domain name from the current web hosting account to link to the page on the internet is a great marketing strategy for more online visibility.

Mobile Internet Protocols
The mobile node is the device that provides Internet mobility. The router that communicates with the mobile node is an effective home agent. A foreign agent is another router that the mobile node accesses in a foreign network. Each network consists of correspondent nodes (mobile Internet servers hosting the mobile website). The job of the foreign node is to tag a temporary Internet address on to the mobile node. The home IP address is sent to the mobile node in small packets of data through the air via radio frequency towers. The home agent and foreign network constantly broadcast the network service to a huge base of customers. The mobile node registers a new IP address in response to the signals received from the home agent.

Browsers and Operating Systems
Mobile Internet is a smaller Internet sized to fit the dimensions of a web browser on a mobile phone. Browser choices are limited if you are surfing the mobile Internet on any operating system other than Windows Mobile or Symbian. Most mobile operating systems offer the mobile web, which is a smaller version of a website. Mobile web browsers that include page zoom features, such as Opera Mobile, enable mobile phones to view websites on the internet. Opera Mobile is a browser that works on Windows Mobile operating system. A free browser called Opera Mini allows Java mobile users to download compressed files to make net surfing quick. To view Flash websites, try the Skyfire mobile web browser for free. The astonishing iPhone is equipped with touch screen web surfing features a helpful the Safari browser that makes it easy to watch online videos and also has zoom options.

Speed Factor
For internet on a mobile, a digital radio frequency transmission rather than analog radio frequency transmission is used. Today, the mobile Internet is transmitted by a carrier known as Personal Communications Service (PCS). The radio frequency used for mobile Internet is 1,900 megahertz, whereas the cellular network is only 800 megahertz on the radio frequency spectrum. A 3G network is the fastest mobile Internet (non-tethered broadband network) connection available. Data transmission over a 3G network is a minimum of 144 kilobits per second. Verizon and Sprint use the EV-DO network. EV-DO is a 3G network with mobile Internet speeds as high as 400 to 700 kilobits per second. You must always ensure to consider the speed of your mobile internet over the battery life of the iPhone as it should be beneficial. The iPhone may not have the data chip for quicker internet speed but it does have a higher battery life.


If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix & Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Successful SEO Holds Key to Your Website’s Visibility and Popularity

Merely putting up a site won't guarantee a steady stream of visitors. It takes a lot of follow-up work to lure prospective customers to it in the first place, and even more concerted efforts to make them revisit your website.

One common way that most users online locate websites of their interest or interest is search engines such as Yahoo, MSN and Google that account for a major chunk of all Internet searches conducted worldwide.

You need to have a strategy in place to tap the reach and power of these popular search engines. This is where Search Engine Optimization (SEO) comes into play. In essence, good rankings in top search results hold key to attract people to your site.

As it has been conclusively established many users don't really bother to search beyond the first couple of pages of the results. And of course, top ranking on the search list is always handy to entice users to your website. Most search engines employ sophisticated algorithms to order authentic search results. In fact, each search engine makes use of a slightly varying algorithm. Moreover, most of them regularly tweak it. However, the SEO basics hold remain constant for all leading search engines.

It must be noted here that good page rankings do not materialize by default. As mentioned above, SEO exercise is necessary to create Web pages, which will secure high rankings. Although it can get tricky at times, a meticulously planned approach charted out by experts can enhance traffic flow to your site. In other words, successful SEO forms the core of a website visibility and its ability to attract visitors.

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix & Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Tips to Put Across your Business Ideas with PowerPoint Presentations

Smart businesses irrespective of their size employ technology to their best advantage for fortifying their brand identity. There are umpteen technology solutions and strategies you can grasp to prosper your business. PowerPoint is one among them.

However, the handy tool for business interaction can confuse and distort the information flow if handled carelessly. This merits a discussion on the importance of utilizing the PowerPoint program to your best advantage. Here are some tips to help make your business ideas look even more brilliant thanks to this valuable communication tool:

1. However engaging and interesting PowerPoint presentations can get, bear in mind the fact that constructing catchy graphics and slides is not an end in itself.

2. Putting across your point with conviction is the key. You must learn to hold the whole thing together with compelling, crisp and relevant material.

3. It’s important to realize PowerPoint cannot be viewed in isolation. The aspirations, expectations and needs of the audiences must also be taken into consideration.

4. Even when building a strong PowerPoint presentation, ensure your commentary is equally compelling to hold the attention of those who have assembled to listen to you.

5. Remember the fact that you’re making slides to support your spoken presentation, and not the other way round. The idea is to tell a story and captivate the audience!

6. In some cases, ease of usage may lead to complacency when making PowerPoint presentations. Avoid the mistake of taking the entire exercise lightly.

7. Give it a serious thought at the planning stage before conceptualizing and implementing it. Be attentive to your information flow. Ensure it’s logical and orderly.

8. Last but not the least, you may seek help of a competent resource that helps budding businesses make impressive presentations - right from PowerPoint to animated multimedia Kiosk.

Expert inputs will allow you to unleash the immense power of your PowerPoint program and come up with a stunning presentation for a seminar, conference or vital business meetings.

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix & Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Tips for Effectively Employing Social Media to Gain New Market Leads

There are marketers who merely send one-way messages to their key customers - prospective or existing - and await feedback. Such passive actions won’t work in today’s highly competitive corporate environment.

Unfortunately, many unfriendly marketers fail to realize the fact that they are talking ‘at their prospects and not with them’, which ideally should be the case! In the age of social media, one-way communication is the most unwise thing to do as the medium has dramatically altered the way business people and even customers now communicate.

In order to integrate social media into their marketing mix, marketers need to be part of the whole communication chain, which holds key to gain new market leads. To put it more succinctly, lead generation through popular social networks is all about pull marketing. You will be able to cultivate immense curiosity about your products and services by sharing valuable information and giving rise to interactions and generating a positive feedback.

Since users congregate and inadvertently compartmentalize themselves within leading social networks based on specific interests, affiliations and needs, it acts as the perfect platform for ambitious marketers to interact with their target audiences. In this context, it’s vital to develop a comprehensive social media strategy.

Here are a few valuable tips for effectively employing social media to gain new market leads through.

1. Learn to listen and grasp markets cues to understand aspirations and expectations of your target audience.

2. By joining relevant groups and simply following them you are able to understand what really engages and appeals to your target audience at the most basic level.

3. Carry a research on social media venues that your prospective customers participate in so that you can build bridges with them.

4. Apart from focusing on specific social media venues relevant to you strategy, create an account with various other social networking web sites/blogs, to widen your reach.

5. Having done the groundwork, you may start interacting. Take the opportunity to be part of the conversation. Gradually post your ideas, throw ideas, share thoughts and seek opinions.

6. Ensure that you don't pass an impression that you are there to hard sell. This will be an immediate turnoff for most people.

7. The thrust of your social media strategy should be on participating, making contacts and expanding your network.

Through informal interactions and regular dissemination of relevant information, you would be able to establish a rapport with your target audience. This is the biggest benefit of social media. It gives savvy marketers the opportunity to subtly build brand identity and gain new market leads sans making the direct sales pitch.

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix & Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

IGM Creative Group Attends inBiz

Our team had a fantastic time at the inBiz Expo 2009 in West Orange, NJ, last night. The show featured various exhibitors and brought in more than 1,000 executives and company representatives. The event proved to be a valuable time of networking for all.

We would like to say THANK YOU to all those who came out last night and to those who stopped by the Intelligent Graphix & Marketing booth. It was a pleasure to speak with many of you and give you a glimpse into what we do, and how we help companies with many graphic and marketing needs. We hope everyone who attended enjoyed the event and found valuable networking opportunities.

To reach specific marketing goals, we work meticulously, methodically and carefully plan, taking into account your target audience, budget and the ultimate goal to be achieved. This is exactly why Intelligent Graphix & Marketing will provide you with proven, time-tested and results-oriented creative support for your company’s needs.

Whether you attended the expo or not, please see some links to our portfolios of past work below. As you browse through these links and projects, please feel free to dive into all our portfolios on our main web site, http://www.IntelligentGraphix.com, for a full-scope of our work.

Online Marketing support for Email, Surveys and Data

http://www.intelligentgraphix.com/online_services.html

To see our Conference material work, please visit:

http://www.intelligentgraphix.com/conference/index.html

http://www.intelligentgraphix.com/six_steps/steps.html

As always, you can call us anytime for more information or to discuss any graphic and marketing needs you may have. You can reach us at 973.709.1126 or simply send me an email at jstack@IntelligentGraphix.com



Thank you again to those who took the time to visit us at the inBiz Expo 2009! If you were unable to attend, keep your eye open for next year's event. It's sure to be worth your time!

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix & Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Intelligent Graphix and Marketing to show at inBiz conference

IGM Creative Group (IGM), a leading full-service design and marketing company specializing in standout visual and text that propel branding, build image and strengthen sales, will attend the 2009 inBiz Expo in West Orange, NJ on November 18th. IGM will also have an exhibit space featuring business information, portfolio examples and multimedia presentations.

The inBiz Expo is designed for business executives to network and meet with hundreds of potential clients under one roof. With an expected attendance of over 1,000 executives from businesses across the metro area, Intelligent Graphix and Marketing looks forward to introducing their services and products to all attendees and networking with potential clients.

“This is a fantastic opportunity for our company to network with hundreds of businesses face to face and introduce IGM’s services to new clients,” said Jay Stack, President of Intelligent Graphix and Marketing. “We are excited to join the inBiz Expo this year and show off the dynamic products and professional services we have to offer.”

IGM provides a complete range of strategic marketing, graphic design, copywriting and creative implementation services for Fortune 500, mid-market and small businesses. IGM’s creative services help clients accelerate marketing achievement through effective communication of key corporate, product and service messages.

If you are interested in attending the inBiz Expo, it will be held at The Wilshire Grand Hotel in West Orange, NJ from 4:00 p.m. – 8:00 p.m. on November 18th. Please visit the following website for more information: http://www.inBizExpo.com

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix & Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

IGM Creative Group Launches New Presentation Services

IGM Creative Group, (IGM) launched a new service this month, giving clients what they need to create spectacular presentations for conferences, seminars and meetings. Rather than using a dull, static PowerPoint® slideshow, this new service allows the clients’ message to be clearly presented using full animation and professionally designed graphics to make an unforgettable multimedia presentation.

IGM works with clients to upgrade the common, bland slideshow into a company branded multimedia presentation that is sure to get noticed. By using the skills of expert graphic designers and marketing specialists, IGM ensures the target audience is reached and captivated with a lively presentation. In doing so, the presentation is specifically designed to motivate prospects to buy, communicate what makes the clients’ business different, demonstrate how products work and educate customers or employees. To view demos and learn more about the new presentation service, please visit http://www.intelligentgraphix.com/media_presentation.html

“Professional presentations are rapidly becoming a critical component of business communications,” said Jay Stack, President of Intelligent Graphix and Marketing. “We have responded to this trend by offering a service that provides clients with the most impressive presentations possible, in order to communicate information to the target audience.”

IGM makes it simple and inexpensive for the client. Clients who have a pre-made PowerPoint® slideshow can simply send it to IGM to have it spruced up with graphic and multimedia services. Clients who do not have a PowerPoint® compiled, can work with an IGM staff member to discuss the product or service and the focus of a presentation, IGM will then customize the design and enhance it to match the client’s brand image.

Stack also says, “It is important in our economy today, to provide turnkey production solutions at low-cost. That is precisely why we’ve made this service available now. We deliver inexpensive, high-quality product useful for software demonstrations, training and education, conferences and events.”

IGM hopes this new service will motivate companies and clients to go beyond the normal PowerPoint® slideshow and unleash the power of a multimedia presentation.

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix and Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

How to ensure that your web site content is continuously updated?

If you are running a web site or running an online business, one of the most vital aspects of your day-to-day operations is your web site content. Well compiled, fresh and continuously updated content is the best way to make sure that your visitors will return to your site.

User-generated content
User-generated content is a fast developing phenomenon in the world of online media. Internet users now enjoy capacity to feed and edit content. New exciting business models have emerged in response to this dramatic shift.

You can capitalize on this trend to acquire quality content for your Web site, and make it popular. You can publish informative articles on your site free of charge. This becomes a win-win situation for both readers and web site owners.

Interactive sections
Remember, sticky sites rule the roost. Your web site should be interactive in nature, comprising message forums, surveys, contests, bulletin boards, registration, feedback and other user-friendly modules where visitors can share useful information.

In other words, create sections that will let your active visitors connect with you, and develop a dialogue with you. This will also help in building a strong brand identity.

Cross-linking
You should link your web site to other relevant sites to connect your visitors to other useful sources of information related to your business domain. If these web sites link back to yours, it can boost traffic as well.

Other content strategies
Set up a comprehensive Frequently Asked Questions (FAQ) section on your web site. Develop newsletters. Archive them. Create other proprietary material like columns and articles. If you run a blog or a content management system (CMS), you can create deep links to your older pages.

RSS Content Generator
You can opt for comprehensive free RSS feeds (news updates, articles and press releases) to boost your site’s search engine rankings or make good money with Google AdSense.

Creative solutions for both web and print media
Working under the innovative and creative leadership of its president Jay Stack, Intelligent Graphix has emerged as a thriving hub to create and deliver creative solutions for both web and print media.

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Get innovative in your customer service to beat the slowdown

With all those horror stories of deep recession and a wave of retrenchments engulfing worried business owners/employees, it is no wonder corporate conversations now regularly revolve around the topic of actually how many of them will manage to survive over the next year or so.

Doomsayers are predicting a washout, portraying a gloomy scenario for the consumer-driven retail, travel and hospitality industry, in particular as consumers are fast retracting, shelving their travel plans and curbing their Christmas spends. Retailers are preparing themselves for life on a knife-edge.

There is no denying the fact that the economy is slowing down globally. Caution has replaced optimism. However, it is worth reminding that there are still plenty of consumers with deep pockets.

So how do you get them to bring back to you and make them spend? The answer is to get innovative in your customer service.

Ideas to beat the slowdown

Striking a chord with customers is the key. If they carry happy memories back home, they are bound to return. This becomes possible with impressive customer service. The minute a customer steps into the shop, if he is greeted by a welcoming employee with a query like whether he or she had been there before, it would make a huge difference. If the customer answers 'No', it is worthwhile briefing about the shop.

Guide the customers around the shop; introduce them to the new arrivals and launches. Offer them to give a demo of the products and services that they might be unfamiliar with. Make them feel comfortable so that they do come back when they have cash to spend.

Building bridges with customers, winning their loyalty

This all boils down to genuine customer service, and now more than ever, every customer-centric business should be shifting focus on building bridges with customers and winning their loyalty.

Developing a credible relationship between the customer and the business owner/employee will work even in economically trying times.

For selling in tough times, the key to growth is that one must not close the door, and just walk away or downgrade. There may well be a smaller pie. However, if you can draw attention of a bigger base of the potential customers, you will hold them after the recession is over.
In fact, the prevailing economic downturn offers a golden chance for value-oriented retailers to increase market share. They will come into their own once things change for the better…

Creative solutions for both web and print media
Working under the innovative and creative leadership of its president Jay Stack, Intelligent Graphix has emerged as a thriving hub to create and deliver creative solutions for both web and print media.

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Creative ideas for budding business

You may think that you have struck gold with a seemingly path breaking product. You may claim that you offer among the most efficient services! But it does not only matter how path breaking your product is and how efficient your services are! In today’s competitive times, what also matters is the way you promote your products and services.

Great products/services need to be backed by effective promotion
It needs to be underlined here that your products and services, however innovative they may be, must be backed by an effective and creative promotion plan.

Remember,
… Only if you manage to choose the right promotional tools and techniques
… Only if your advertising campaign is focused, and
… Only if you opt for the right mix of channels,

…you will be able to target the right audience and strike a chord with your potential customers.

If everything goes right, your path to success will chart its own course.

Learn what it takes for your marketing strategy to click

You must be wondering how to make all this happen because your expertise lies in conceiving and creating products/services and not necessarily promoting them.

What you really need is an excellent promotional campaign for which you need to seek the help of a creative agency that will make sure a meaningful communication happens between your brand and your target audience.

New brand building techniques
These days, apart from traditional mediums of offline advertising, online advertising also greatly serves the purpose of brand building.

Many business ventures have immensely gained from different online advertising techniques by leveraging the modern tools of advertising such as search engine marketing (SEM), banner advertising, B2B lead generation, email marketing and so on. These are highly efficient and cost-effective tools employed by creative agencies. The rapid growth of Internet has spurred the growth of online marketing.

Of course, what you need is a holistic and all pervasive promotional plan that adopts a dual approach to offer both education-centric consulting and implementation focused on empowering budding business owners with requisite online marketing knowledge, necessary resources and desirable self-sufficiency.

A creative agency that understands your marketing needs
You need comprehensive creative solutions that will help you to attain marketing success faster by effectively conveying vital corporate, product and service messages. You need a creative agency that will understand your marketing needs and fulfill them.

You will be amazed by the diverse range of services provided by IntelligentGraphix.com that includes a wide array of strategic marketing, copywriting, graphic design as well as creative implementation services your business, irrespective of its size. The New Jersey based, Intelligent Graphix, specializes in creative print/web designs apart from laying out effective and customized marketing plans within your budget.

Creative solutions for both web and print media
Working under the innovative and creative leadership of its president Jay Stack, Intelligent Graphix has emerged as a thriving hub to create and deliver creative solutions for both web and print media.

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

Why Choose Intelligent Graphix and Marketing

Your website and/or corporate image is specifically tailored to suit your business; a website that is pleasing to the spectators eye, informative, easy to us, quick to load, enjoyable to read and has a corporate image that makes sure people take notice. Graphics for logos, letterheads, business cards and other business stationery and promotional products can be created, whether a simple or more complex design is desired. It makes sense to have one designer for all your graphic and advertising needs, eliminating any unnecessary problems and worries.
Visit Us At:
http://www.intelligentgraphix.com