As the internet is accessed widely by consumers from cell phones and other mobile devices, web developers and designers must develop the necessary marketing techniques to accommodate this growing audience. Mobile websites are generally scaled-down versions of an existing dynamic website. In order to promote your website effectively online, one must learn the necessary aspects that should be displayed on the site as well as those to be eliminated. According to "Mobile Web Design Trends for 2009" by Steven Snell, "Because of the lack of space on the screen, it's important for visitors to have access to what is most crucial and as little else as possible."
1 - Navigate to your website on the internet to attract potential customers. Note all the graphics, pages, links and multimedia files on the site, as well as the download speed.
2 – Design the website content to suit viewers’ expectations. Place all necessary information needed for the users. This in turn brings in better prospects for the site.
3 - Use the Skweezer.com mobile simulator to view a mobile optimized version of the current website to get an idea of what to eliminate. Type in the complete website address and click the "Search" button to convert the current site.
4 – Image options must be available as users have different preferences. At the very bottom footer of the screen, click "Show Images" or "Hide Images" to view both options for the site.
5 - Create a new website in Dreamweaver or another website editor at 240 x 320 pixels. Use the mobile optimized view of the current site as a template to create headers and text for the mobile version.
6 - Use graphics in a discreet manner. The design should support effective viewing and browsing for users.
7 - Save the mobile website and use an FTP account to upload and publish the site to a server. Using a sub domain name from the current web hosting account to link to the page on the internet is a great marketing strategy for more online visibility.
Mobile Internet Protocols
The mobile node is the device that provides Internet mobility. The router that communicates with the mobile node is an effective home agent. A foreign agent is another router that the mobile node accesses in a foreign network. Each network consists of correspondent nodes (mobile Internet servers hosting the mobile website). The job of the foreign node is to tag a temporary Internet address on to the mobile node. The home IP address is sent to the mobile node in small packets of data through the air via radio frequency towers. The home agent and foreign network constantly broadcast the network service to a huge base of customers. The mobile node registers a new IP address in response to the signals received from the home agent.
Browsers and Operating Systems
Mobile Internet is a smaller Internet sized to fit the dimensions of a web browser on a mobile phone. Browser choices are limited if you are surfing the mobile Internet on any operating system other than Windows Mobile or Symbian. Most mobile operating systems offer the mobile web, which is a smaller version of a website. Mobile web browsers that include page zoom features, such as Opera Mobile, enable mobile phones to view websites on the internet. Opera Mobile is a browser that works on Windows Mobile operating system. A free browser called Opera Mini allows Java mobile users to download compressed files to make net surfing quick. To view Flash websites, try the Skyfire mobile web browser for free. The astonishing iPhone is equipped with touch screen web surfing features a helpful the Safari browser that makes it easy to watch online videos and also has zoom options.
Speed Factor
For internet on a mobile, a digital radio frequency transmission rather than analog radio frequency transmission is used. Today, the mobile Internet is transmitted by a carrier known as Personal Communications Service (PCS). The radio frequency used for mobile Internet is 1,900 megahertz, whereas the cellular network is only 800 megahertz on the radio frequency spectrum. A 3G network is the fastest mobile Internet (non-tethered broadband network) connection available. Data transmission over a 3G network is a minimum of 144 kilobits per second. Verizon and Sprint use the EV-DO network. EV-DO is a 3G network with mobile Internet speeds as high as 400 to 700 kilobits per second. You must always ensure to consider the speed of your mobile internet over the battery life of the iPhone as it should be beneficial. The iPhone may not have the data chip for quicker internet speed but it does have a higher battery life.
If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix & Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.
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