Design a killer booth for tradeshow

Advancement in technology has made it much easier to create your own trade show graphics. However, it’s easy to get lost in the technology & innovation and lose sight of the basics while you are at creating your trade show display. And, you’d like to know that when it comes to creating a trade show display, it is still the traditional spell that works the best: your images and messages should be simple and your layouts clean.

Mentioned below are five basic elements and tips that every trade show display should include in order to create an effective trade show display.

In order:

1. Visual Headline
2. Description
3. Company name & Logo
4. Website

1. Select your trade-show graphics carefully

Select a graphics that both tells and sells. Simple, bold and clear images are the most effective way to creating a memorable canvas for your selling story. Ornate, involved, mysterious and confusing art and graphics may be great to look at but can be distracting and much less effective as a backdrop for your trade show message.

Tip: Select simple single images. You may want to use many images to tell a complicated story, but often, a single simple image tells a story deeper than a thousand shallow ones. If you are in the market for trade show graphics, there are several services that offer simple searches and reasonably priced photos and illustrations that may be used in creating trade show display graphics.

2. Create a simple and easy to remember headline.

Choose your words carefully, and keep the headline for your trade show display simple, clear, catchy and short!

People who did not plan to visit the show will simply walk past your booth. They may, at best, give your display a passing glance. And believe it or not, this is often your only chance to grab them. If your trade show display has a carefully thought out and compelling headline, they may choose to take an extra moment and learn a little more about your company.

The shorter your headline, the larger it can appear on your trade show display. The larger it is on your trade show display the larger is your chance of capturing your potential audience. Even a small table top display with a short bold message can be seen from several yards away.

Your choice of typeface is also important. With thousands to choose from, the task of selecting the right one can seem quite daunting.

Tip: Choose a simple and easy to read typeface. Next time you’re at a trade show, take notice of the displays produced by large companies. Not necessarily large booths, but even table top displays produced by large and successful companies consistently use simple bold graphics. You can and should do the same.

3. Careful: You are now writing your description.

We know it's tempting to write a description for your trade show display that explains everything you want your customer to know about your product or service, but stop. Don’t!

Most trade show attendees will not want to spend much time reading about your company, As much as you would like them to. If the headline and graphic of your trade show display captured their attention, they may want to read a sentence or two at most. Keep your sentences short and choppy. Make each word count.

Tip:

• Use bullet points
• Keep your messages short
• Don’t get too technical
• Less is more

If you have access to a copywriter, use one. If not, ask friends, a school teacher, and/or someone not connected to your business to review your trade show display description. You will be amazed how at how much you can learn.

IGMCreativeGroup.com is an advertising agency, online marketing and web development firm, which offers simple brand building solutions within a conservative budget without the traditional elaborateness. We help launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.