Tips for Effectively Employing Social Media to Gain New Market Leads

There are marketers who merely send one-way messages to their key customers - prospective or existing - and await feedback. Such passive actions won’t work in today’s highly competitive corporate environment.

Unfortunately, many unfriendly marketers fail to realize the fact that they are talking ‘at their prospects and not with them’, which ideally should be the case! In the age of social media, one-way communication is the most unwise thing to do as the medium has dramatically altered the way business people and even customers now communicate.

In order to integrate social media into their marketing mix, marketers need to be part of the whole communication chain, which holds key to gain new market leads. To put it more succinctly, lead generation through popular social networks is all about pull marketing. You will be able to cultivate immense curiosity about your products and services by sharing valuable information and giving rise to interactions and generating a positive feedback.

Since users congregate and inadvertently compartmentalize themselves within leading social networks based on specific interests, affiliations and needs, it acts as the perfect platform for ambitious marketers to interact with their target audiences. In this context, it’s vital to develop a comprehensive social media strategy.

Here are a few valuable tips for effectively employing social media to gain new market leads through.

1. Learn to listen and grasp markets cues to understand aspirations and expectations of your target audience.

2. By joining relevant groups and simply following them you are able to understand what really engages and appeals to your target audience at the most basic level.

3. Carry a research on social media venues that your prospective customers participate in so that you can build bridges with them.

4. Apart from focusing on specific social media venues relevant to you strategy, create an account with various other social networking web sites/blogs, to widen your reach.

5. Having done the groundwork, you may start interacting. Take the opportunity to be part of the conversation. Gradually post your ideas, throw ideas, share thoughts and seek opinions.

6. Ensure that you don't pass an impression that you are there to hard sell. This will be an immediate turnoff for most people.

7. The thrust of your social media strategy should be on participating, making contacts and expanding your network.

Through informal interactions and regular dissemination of relevant information, you would be able to establish a rapport with your target audience. This is the biggest benefit of social media. It gives savvy marketers the opportunity to subtly build brand identity and gain new market leads sans making the direct sales pitch.

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix & Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.

IGM Creative Group Attends inBiz

Our team had a fantastic time at the inBiz Expo 2009 in West Orange, NJ, last night. The show featured various exhibitors and brought in more than 1,000 executives and company representatives. The event proved to be a valuable time of networking for all.

We would like to say THANK YOU to all those who came out last night and to those who stopped by the Intelligent Graphix & Marketing booth. It was a pleasure to speak with many of you and give you a glimpse into what we do, and how we help companies with many graphic and marketing needs. We hope everyone who attended enjoyed the event and found valuable networking opportunities.

To reach specific marketing goals, we work meticulously, methodically and carefully plan, taking into account your target audience, budget and the ultimate goal to be achieved. This is exactly why Intelligent Graphix & Marketing will provide you with proven, time-tested and results-oriented creative support for your company’s needs.

Whether you attended the expo or not, please see some links to our portfolios of past work below. As you browse through these links and projects, please feel free to dive into all our portfolios on our main web site, http://www.IntelligentGraphix.com, for a full-scope of our work.

Online Marketing support for Email, Surveys and Data

http://www.intelligentgraphix.com/online_services.html

To see our Conference material work, please visit:

http://www.intelligentgraphix.com/conference/index.html

http://www.intelligentgraphix.com/six_steps/steps.html

As always, you can call us anytime for more information or to discuss any graphic and marketing needs you may have. You can reach us at 973.709.1126 or simply send me an email at jstack@IntelligentGraphix.com



Thank you again to those who took the time to visit us at the inBiz Expo 2009! If you were unable to attend, keep your eye open for next year's event. It's sure to be worth your time!

If you are looking to circumvent the burgeoning budgets and multiple steps involved in building brands online, Intelligent Graphix & Marketing is the answer. Here is your opportunity to launch cohesive, effective and comprehensive marketing campaigns for ensuring visibility and profitability of your business.